INTERVIEW: EVIDENCE JEWELRY
Posted on 28 July 2013
1. Where did the name Evidence Jewelry originate from?
It actually came to me in one of those light bulb moments. I was thinking of everything in my past that had molded me into who I am today; my love for history, archaeology, and so on. People often think of criminal cases when the hear the word "evidence". But if you look in a dictionary it actually means "plainly visible; something that is helpful in forming a conclusion or judgment". I realized that the way I dress is evidence of the things from my past, not necessarily for fashion or trend.
2. Where are you located? And does that environment effect your style and products?
I am currently located in Southern Colorado. I grew up and spent most of my life in North Carolina, but decided to move in order to get away from the hustle and bustle of the city. I always loved Colorado and found the mountains inspiring. Moving was the best thing I ever could have done for myself and my line.
3. When was Evidence Jewelry established?
Evidence has been in my heart and soul since I was a kid. I attended design school in NYC, but after years of working in retail and trying to figure out what I wanted to say through art; and how to say it, Evidence evolved by happen-stance. I was designing jewelry for myself because I couldn't find what I really wanted, accessories were too trendy or girly. I had enough people ask for custom orders, and decided to quit my full time job, in order to chance a dream. That was about 4 years ago, I have never regretted taking that leap of faith.
4. What do you sell? What is the inspiration behind your products?
I currently design jewelry inspired by past cultures. My love for my family heritage (Native American) and medieval time periods play a large influence. A hint of modern design is added in order to connect with the modern-day consumer. I tend to steer clear of modern day machinery in my work, I like to have a more hands on approach with each piece I create. Stay tuned for the next branch of Evidence; a line of leather bags is in the works, as well as a men's accessories line.
5. Where do you hope to see Evidence Jewelry as a business in 5 years?
I try not to think too far in the future, I have learned that the plans I make never turn out the way I expect. I like to live more in the moment. The line is expanding, and becoming picked up in local boutiques; I would like to continue on this path and allow the popularity to grow. However I will never let my business grow to be bigger than what I can handle. I like being a one man show, I never want to factory produce or employ others in order to create a piece. Every piece is hand made and I have a sense of connection to it, I would like to keep it that way.
6. What is a typical work day like for you?
A typical work studio day is : Blasting some good music to get me in the mood (usually Sleigh Bells), working on orders that have come in during the week, restocking inventory if it has started to get sparse, and working on designs for the next collection. I don't tend to work on a piece from start to finish, I go back and fourth between projects to keep things interesting and my stress level down.
7. Can you tell us a little bit about your creative & creation process?
I've never been able to sit down and draw on the spot or plan out a collection. A lot of my ideas come at the most random times of day; mostly at night when I'm trying to sleep, I usually have to jump up and sketch something before I forget it in the morning. I have little doodle notebooks everywhere, in bags, in drawers, in my car...when in doubt I draw on my hands. Although I design different collections, they still have the same aesthetic, everything flows and can be mixed up easily for day or night. My line is for the girl who tends to have a bit or an edge, but still enjoys a slight bit of bling. If you follow me on http://
8. Is there anything else you would like to mention to the readers of this blog and shop?
You can follow Evidence on facebook and tumblr for the latest updates and new items. Just visit www.EvidenceJewelry.com for links and more information. (also on instagram @evidencejewelry to get a real picture of my daily inspiration and new creations).